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Author Topic: SERP | search engine results page  (Read 3880 times)

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SERP | search engine results page
« on: May 16, 2011, 01:10:31 AM »
  Let's read about

SERP

.

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Query caching
Actually some search engines cache SERPs for frequent searches and display the cached SERP instead of a live SERP to increase the performance of the search engine. The search engine updates the SERPs periodically to account for new pages, and possibly to modify the rankings of pages in the SERP.

SERP refreshing can take several days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent.
Different types of results

SERPs of major search engines like Google, Yahoo! and Bing may include different types of listings: contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search refinements.

The major search engines visually differentiate specific content types, such as images, news, and blogs. Many content types have specialized SERP templates and visual enhancements on the main search result page.

Advertising (sponsored listings)
SERPs may contain advertisements. This is how commercial search engines fund their operations. Common examples of these advertisements are displayed on the right hand side of the page as small classified style ads or directly above the main organic search results on the left.

How SERP entries are generated

Major search engines like Google, Yahoo! and Bing primarily use content contained within the metadata tags of a web page to generate the content that makes up a search snippet. The html title tag will be used as the title of the snippet while the most relevant or useful contents of the web page (description tag or page copy) will be used for the description. If the web page is not available, information about the page from dmoz may be used instead.

SERP tracking

Webmasters use search engine optimization (SEO) to increase their website's ranking on a specific keyword's SERP. As a result, webmasters often check SERPs to track their search engine optimization progress. To speed up the tracking process, programmers created automated software to track multiple keywords for multiple websites.

http://en.wikipedia.org/wiki/Search_engine_results_page
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bpablate

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Re: SERP | search engine results page
« Reply #1 on: May 17, 2011, 11:36:18 AM »
SERP is very important to any website, you also have to see that if your site rank is fluctuating at SERP, if it is so then it is in Google Dance, you need to build trust links for this.

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SERP, SEO
« Reply #2 on: May 17, 2011, 11:37:39 AM »
 It's interesting, indeed! We can understand it clearer now. Thanks to SEO!
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Re: SERP | search engine results page
« Reply #3 on: May 17, 2011, 11:38:44 AM »
SERP is very important to any website, you also have to see that if your site rank is fluctuating at SERP, if it is so then it is in Google Dance, you need to build trust links for this.

 Isn't normal for the new websites to get some "Google dance"?
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AlexsPablate

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Re: SERP | search engine results page
« Reply #4 on: May 24, 2011, 04:55:24 AM »
Well, SERP plays very important role in keyword optimization, for this we have to build trust back links so that our position at SERP would be stable, building links using .edu and .gov sites would help a lot in maintaining SERP.

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Re: SERP | search engine results page
« Reply #5 on: May 31, 2011, 05:15:20 PM »
Well, there are too much competition in SEO, and internet marketing so maintaining SERP is really very important to any website.

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Re: SERP | search engine results page
« Reply #6 on: July 04, 2011, 01:14:31 PM »
SERP is what we see a result when we type a keyword. Ever web page has given a rank on their On site and Off site optimization. SERP is an algorithm which been updated by search engine at regular interval of time to avoid spamming.

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Re: SERP | search engine results page
« Reply #7 on: July 28, 2011, 05:47:53 PM »
A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Brainpulse

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Re: SERP | search engine results page
« Reply #8 on: December 10, 2012, 07:38:56 PM »
Thanks for sharing informative information dude.

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« Reply #9 on: December 10, 2012, 08:09:23 PM »
SEO dude  8)
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Re: SERP | search engine results page
« Reply #10 on: December 13, 2012, 03:55:49 AM »
Thanks For sharing this nice article :)

 

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